BSC JAKO NARZĘDZIE REALIZACJI CELÓW SPOŁECZNYCH I EKONOMICZNYCH INSTYTUCJI ZAUFANIA PUBLICZNEGO NA PRZYKŁADZIE UCZELNI WYŻSZEJ
BSC AS A TOOL TO ACHIEVE SOCIAL AND ECONOMIC GOALS BY INSTITUTIONS OF PUBLIC TRUST ON THE EXAMPLE OF A UNIVERSITY
Author(s): Anna Stronczek, Sylwia KrajewskaSubject(s): Social Sciences, Economy, Education, Business Economy / Management, Sociology, Higher Education , Social development, Management and complex organizations, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: image; higher education institutes; BSC; public trust; academic staff; economical and social goals;
Summary/Abstract: Trust is an integral part of the organization's image. Its public image, in turn, is essential for its proper functioning, and consequently success. A university with its academic staff shall be considered as an interesting institution of public trust. The purpose of this article is to present the possibilities of using the BSC in shaping the image of the institution of public trust and its employees by monitoring the achievement of its economic and social goals.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (1)
- Page Range: 377-388
- Page Count: 12
- Language: Polish
