TRANSFER ZNACZEŃ A KREOWANIE WARTOŚCI MARKI W GOSPODARCE SIECIOWEJ W ASPEKCIE S-DLOGIC
TRANSFER OF MEANING AND BRAND VALUE CREATION IN THE ERA OF NETWORK ECONOMY IN S-DLOGIC APPROACH

Summary/Abstract: The paper concerns the network value creation of modern enterprises, including the value of key intangible asset - the brand. The author presents the essence of value creation in modern economy and considers aspects of configuration of an efficient network based on the relation equity and the idea of S-DLogic in the context of network economy. The paper pays particular attention on the co-creation of meaning within the framework of purposefully configured network of interaction and integration of resources as well as on the transfer of meaning, which is substantial for value creation. The paper is a synthesis of knowledge regarding network creation process useful as theoretical basics and research justification for further consumer brand identification in network economy research area.

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