E-LOGISTYKA DYSTRYBUCJI A CZYNNIK LUDZKI W PROCESIE KSZTAŁTOWANIA WARTOŚCI MARKI – UJĘCIE PRAKTYCZNE
E-LOGISTICS OF DISTRIBUTION AND THE HUMAN FACTOR IN BRAND VALUE CREATION - PRACTICAL APPROACH

Summary/Abstract: The paper is aimed to the interdisciplinary approach to the essence of the relationship between sales, marketing and logistics in the context of the current, most concerning the e-logistics distribution problems. The authors, based on their own experience, present the infusion idea of sales, marketing and logistic processes' coordination and integration in the context of identified "problems' virus" infecting manufacturing enterprises value networks. The paper has a theoretical character, it presents directions of operation for enterprises, which observe difficulties in coordination and integration of the above mentioned areas. The main thesis of this paper is that human factor is a major source of problems influencing input data, process and the output of data distribution e-logistic, which is closely connected with brand value creation.

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