NOWOCZESNE KANAŁY DYSTRYBUCJI UBEZPIECZEŃ KOMUNIKACYJNYCH
MODERN DISTRIBUTION CHANNELS IN TRANSPORT INSURANCE MARKET
Author(s): Agnieszka Bojanowska, Agata Magdalena WójcikSubject(s): Economy, Business Economy / Management, Micro-Economics, Financial Markets
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: distribution channels; insurance market; communication with customers; direct channels;
Summary/Abstract: The paper contains reflection on modern solutions in transport insurance market, with particular emphasis on OC [third party insurance] and AC [full comprehensive insurance] insurance. Authors verify the thesis on the impact of different solutions used in the distribution of insurance on customer satisfaction. The paper pays a lot of attention to the communication with customers of insurance companies and direct channels in transport insurance. The paper considers whether such distribution channels are convenient for customers and whether their development may be profitable.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (2)
- Page Range: 423-434
- Page Count: 12
- Language: Polish
