Wzornictwo przemysłowe jako kompetencyjna przewaga w budowaniu konkurencyjności przedsiębiorstw
Industrial design as a competence advantage in creating company’s competitiveness

Summary/Abstract: In a modern innovation and research-based economy, industrial design developments require public support for cooperation between private firms in innovation activities. This article presents a survey of literature and results of author’s studies based on the 2006-2015 period as provided by the System of Strategy Development and on the secondary data from the Assessment of Design in Poland survey conducted for PARP in 2014/2015, as a part of evaluation of demand for industrial design. The author attempts to assess the effectiveness of industrial design in Poland as an instrumental tool in the build-up of firm-specific and regional competitive advantages.

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