ТЕХНОЛОГИЯ ЗА УПРАВЛЕНИЕ НА ПОВЕДЕНИЕТО НА СЪВРЕМЕННИЯ ПОТРЕБИТЕЛ ЧРЕЗ ИЗПОЛЗВАНЕ НА ПСИХОАНАЛИЗАТА И НЕСЪЗНАТЕЛНИТЕ МОТИВИ
MANAGEMENT TECHNOLOGY OF THE MODERN CONSUMER BEHAVIOR THROUGH THE USE OF PSYCHOANALYSIS AND UNCONSCIOUS MOTIVES

Summary/Abstract: Consumer (client) behavioris a set of actions directly related to the purchase and consumption of goods and services, disposal, including the processes of decision making that preceded these actions and follow after them. Very important area for studying the behavior of consumers (client) and buyers study the processes that lie in the unconscious. Understanding consumers' knowledge of their hidden thoughts and feelings, and the hidden forces that motivate these thoughts and feelings, enabling merchandisers do accurately predict consumer reactions to the products and their characteristics, and hence-to effectively influence making purchasing decisions.

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