Socijalna isključenost i zastupljenost sadržaja o socijalno isključenim starijim ljudima u štampanim medijima u Srbiji: Blic i Narodne novine
Social Exclusion And Presenting Contents On Socially Excluded Elder People In The Printed Media In Serbia: Blic And Narodne Novine

Summary/Abstract: There is a dispute among theorists whether social exclusion is a concept or a discourse; if it is a concept is it a new one or a replacement of the concept of poverty? Poverty and social exclusion are mutually interdependent terms. The use of these terms is characteristic of countries in Europe. Thanks to the EU policy these terms are in used in Serbia, too. Also, the program of the fight against social exclusion is created. The most endangered categories include children, then older people. Bearing in mind that media promote the ideals of youth and beauty, we are asking ourselves how this reflects the position of elder people in society. The authors explore reporting on social exclusion/inclusion and media treatment of socially excluded elderly people. In this paper, we will present a content analysis of printed daily newspapers Blic and Narodne novine. The analyzed period is a part of political campaign before and after parliamentary and presidential elections on May 6th, 2012. The starting hypothesis is that the printed newspapers Blic and Narodne novine inform more about poverty and social exclusion in the period before the elections than after them. The result shows us that the hypothesis is correct, yet the analyzed media pay very little attention to socially excluded people.

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