THE TRIANGLE PHYSICIAN-PHARMACIST-PHARMACEUTICAL REPRESENTATIVE IN THE PRESCRIBING-PROMOTING-DISPENSING DRUG PROCESS – ETHICAL ISSUES
THE TRIANGLE PHYSICIAN-PHARMACIST-PHARMACEUTICAL REPRESENTATIVE IN THE PRESCRIBING-PROMOTING-DISPENSING DRUG PROCESS – ETHICAL ISSUES

Summary/Abstract: The research highlights the way in which, within the activity of drug promotion, prescribing and dispensing, pharmaceutical company representatives, physicians and pharmacists in community pharmacies respect the following ethical principles: autonomy, beneficence, fairness, and social justice in order to assure the quality of life for the patients. The paper presents also some general conclusions regarding the promotion-prescribing-dispensing drug process pointing the main risks and also proposes some actions for limiting the negative consequences. The patients’ quality of life must come first, for the main three stakeholders (pharmaceutical representatives, doctors and pharmacists) and also for the policy health makers.

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