Sapanca’nın Turistik Destinasyon İmajı Üzerine Bir Alan Araştırması
A FIELD STUDY ON THE TOURISTIC DESTINATION IMAGE OF SAPANCA

Summary/Abstract: In this research, we tried to detect that student's -they are students at Kırkpınar Vocational School of Tourism and Sapanca Vocational School in Sakarya University-perceptions of tourist destination image of Sapanca. Today, Generation Y, also known as university students today, both in terms of the education they received cities, as well as determining their perception of the image of the city in the future because they are potentially extremely important tourist attractions In this context was measured advantages destination, abstract elements, the tourist aspect of Sapanca and perception of the student's image towards the people of Sapanca. In the research, Survey was conducted 393 students at the associate degree.The results showed that the students havea close positive image perceptionin terms of geographical location, climate, education facilities, food, food and beverage facilities, walking routes.However,it is determined that students have a low level of perceived image ,in terms of local transportation, cultural activities, shopping opportunities, entertainment facilities, cultural and artistic activities. it is determined that students don’t see the Sapanca as a cheap, modern and advanced district and see the people of Sapanca as depending on tradition above the average, hardworking and religious and think that the people of Sapanca are not polite, innovator against outsiders.

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