TRENDS IN THE MEETINGS INDUSTRY BASED ON SEGMENTATION MODEL OF BUSINESS MEETINGS MANAGEMENT Cover Image

Trendy w przemyśle spotkań na przykładzie segmentacji zarządzania spotkaniami biznesowymi
TRENDS IN THE MEETINGS INDUSTRY BASED ON SEGMENTATION MODEL OF BUSINESS MEETINGS MANAGEMENT

Author(s): Krzysztof Celuch
Subject(s): Economy, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: meetings industry; trends; management; meetings and events market

Summary/Abstract: Within the article, the author presents a brief analysis of terminology based on research area, depending on the meetings between the industry and tourism enhancing the common elements and a new systematization according to the goals of the meetings, that is, content, product and motivation depending majority of market exchange services. Changes to the meetings industry at global and regional levels are critical and have an impact on the management of appointments in terms of exchanges in the services, financial flows and fluctuations in human resources. Not only want to look at it from a methodological standpoint, but also as a trend occurring.

  • Issue Year: 33/2016
  • Issue No: 1
  • Page Range: 225-233
  • Page Count: 9
  • Language: Polish