Social, cultural and economic value of business events - designing content versus creativity experiences
Social, cultural and economic value of business events - designing content versus creativity experiences

Summary/Abstract: To encourage stronger discussions amongst various interdisciplinary fields and to synthesize the diversity of business events into a coherent framework, which advances understanding in the unpredictable world of association meetings and corporate events, we need to focus on money. The main goal of writing this article was to elaborate on the value of events in different perspectives. Especially those linked to the second most important issue after human interactions, which is the business impact of events.

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