Saxera teoria społeczeństwa medialnego
Saxer’s Theory of Media Society

Summary/Abstract: The author analyses the theory of media society as presented in Ulrich Saxer’s opus magna “Media Society”. This work of 2012 provides the synthesis of theoretical approaches to the media society in the German- language scholarly literature. Saxer focuses on the theory of medialization and the different aspects of the media society. He points that the history of medialization is connected the history of media and communication. Considering the medialization to be a response to the increasing complexity of contemporary society Saxer presents it both as functional and dysfunctional idea shaping the everyday life of the individuals, as the organizations, the institutions and the society as a whole. Saxer does consider politics to be a particular space of medialization filled with the different entertainment processes, where the political actors adapt themselves to the logic of media and seek the ways to be presented in the eyes of public opinion in the most attractive manner.

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