Komunikowanie lokalno-regionalne w dobie społeczeństwa medialnego. Tom 1: Problemy teoretyczno-praktyczne
Local and regional communication in the age of media society. Vol 1: Theoretical and practical problems
Contributor(s): Stanisław Michalczyk (Editor), Katarzyna Brzoza (Editor)
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Communication studies, Sociology
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: local communication; regional communication; local media; regional media; local-regional journalism
Summary/Abstract: The subject of the studies presented in this publication are theoretical and practical aspects of local and regional communication. The sketches and studies opening this volume include theoretical findings in the area of local communication. Subsequent articles presenting the results of empirical research concern many elements of the process of local-regional communication, i.e. the content of the media coverage, the audience of local-regional media, local-regional journalism. An integral part of the collective work are the texts on foreign conditionings of local and regional communication presented on the example of Russia, Germany, Spain, Ukraine, Australia and Latvia. The book is clearly devoted to media studies. The publication is addressed to readers interested in local and regional communication in the theoretical and empirical dimension, i.e. the scientific community, students of journalism, but also practitioners, i.e. people professionally connected with the local and regional media market.
Series: Radio, Telewizja, Film, Internet
- E-ISBN-13: 978-83-226-3365-6
- Print-ISBN-13: 978-83-226-3364-9
- Page Count: 316
- Publication Year: 2018
- Language: Polish
Społeczności lokalne i regionalne jako zadania informacyjno‑publicystyczne
Społeczności lokalne i regionalne jako zadania informacyjno‑publicystyczne
(Local and Regional Communities as Informational and Journalistic Tasks)
- Author(s):Stanisław Michalczyk
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:11-30
- No. of Pages:20
- Keywords:local communication; region; tabloidisation; local journalism
- Summary/Abstract:The article consists of four parts. In the first one, the author discusses the development of local communication studies in Poland and in the world. He points to the key texts of recent decades from the field of local communication. This field encompasses the research on communities of journalists, on the content of local media, on the structure of local media, and on their social reception. In the second part, an outline of the local communication theory is presented, this term is defined, and the factors that shape it are pointed out. The third part discusses the region as a communicational area. The author refers to significant Polish and non-Polish books. In the final part, the issue of infotainment and the phenomenon of tabloidisation of local media are discussed.
- Price: 4.50 €
Region periodycznej komunikacji medialnej jako przedmiot badań nauk o komunikacji i mediach
Region periodycznej komunikacji medialnej jako przedmiot badań nauk o komunikacji i mediach
(The Region of Periodical Media Communication as an Object of Study of Communication and Media Studies)
- Author(s):Marek Jachimowski
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:31-54
- No. of Pages:24
- Keywords:periodical media communication; region; communication; mass media; new media
- Summary/Abstract:Communication and media studies are the sum of related studies and disciplines that tackle various aspects of human communication. The dynamic of changes in the fields of communication and media studies makes it necessary to point to the object of study which will allow for a more or less full analysis of the transformations within media communication. The region of periodical media communication is such an object of study since, contemporarily, this type of communication becomes an alternative to the types of communication that generate post-truth content and post-facts. From the perspective of communication (and not communicating), the theoretical conception of periodical media communication and its regions makes it possible to produce knowledge on the processes of changes in communication mediated in spatial arrangement. The theory outlined in this article makes it possible to analyse media spaces of increasing density in territorial arrangements, communities shaped by means of traditional and new media, and processes of disintegration of communities or collectivities.
- Price: 4.50 €
Dzienniki regionalne w Polsce po likwidacji duopolu. Krajobraz po wielkiej fuzji
Dzienniki regionalne w Polsce po likwidacji duopolu. Krajobraz po wielkiej fuzji
(Regional Daily Newspapers in Poland after Dismantling the Duopoly. Landscape after the Merge)
- Author(s):Ryszard Filas
- Language:Polish
- Subject(s):Media studies, Communication studies
- Page Range:55-69
- No. of Pages:15
- Keywords:media market; regional and local daily newspapers; monopoly; duopoly; Polskapresse; Orkla; regional media; Polska Press Group
- Summary/Abstract:This article aims at providing an overview of the circumstances of more than twenty five years of changes in the Polish market of regional daily newspapers – from the fall of the Polish People’s Republic to the contemporary times. In this period, we have gone through the dismantling of the monopoly of RSW press, then the gradual duopolisation of the market in the hands of two groups of foreign publishers, and – since the end of 2013 – the return to the monopoly in the structures of Polska Press Group. Tentatively assessing the changes on regional markets and their implications for local markets (on the micro-regional level), the author points to potential threats and areas that require further research.
- Price: 4.50 €
Konstrukcje lokalności w „Dzienniku Polskim” i „Gazecie Krakowskiej”. Analiza wybranych narracji
Konstrukcje lokalności w „Dzienniku Polskim” i „Gazecie Krakowskiej”. Analiza wybranych narracji
(Constructing the Local in „Dziennik Polski” and „Gazeta Krakowska”. The Analysis of Chosen Narrations)
- Author(s):Jacek H. Kołodziej
- Language:Polish
- Subject(s):Media studies, Communication studies
- Page Range:70-85
- No. of Pages:16
- Keywords:the local; narration; regional daily newspapers; region
- Summary/Abstract:The text describes the results of the analysis of textual representations of the local present in the contents of „Dziennik Polski” and „Gazeta Krakowska” in the period from 28 October to 5 November 2016 (including all main issues, mutations, and extra issues). The aim of this analysis was to retrace typical scripts and frames of narrations concerning “that which is local,” basing on, among others, indicators of proximity to the place, identifiers of the sociocultural space, and suggested identity of members of the communicative community of both newspapers. Another aim was to check to what extent the traditional forms of establishing contact with readers grounded upon the idea of the city („Dziennik Polski”) and the region („Gazeta Krakowska”) are subject to defragmentation and deconstruction because of the strategy of the publisher – Polska Press Group holding. In the research, the postclassical narratology method was used.
- Price: 4.50 €
Audytorium mediów lokalnych (regionalnych) i podstawowe źródła informacji na jego temat. Pomiar zasięgu i satysfakcji publiczności w badaniach CATI
Audytorium mediów lokalnych (regionalnych) i podstawowe źródła informacji na jego temat. Pomiar zasięgu i satysfakcji publiczności w badaniach CATI
(The Audience of Local (Regional) Media and Primary Sources of Information about Them. The Measurement of Rangeand Satisfaction of the Audience in CATI Research)
- Author(s):Dorota Piontek, Szymon Ossowski
- Language:Polish
- Subject(s):Media studies, Communication studies, Methodology and research technology
- Page Range:86-102
- No. of Pages:17
- Keywords:media audience; CATI research; local media; WTK
- Summary/Abstract:The article analyses the issue of conducting audience research by means of local and regional media. Due to the ongoing commercialisation of media and the related necessity to gain advertisers, it is crucial – also for local and regional media – to carry out research on their audience. The authors discuss the aims and means of conducting such research basing on the CATI method and the case study – one of regional, private television broadcasters, Wielkopolska Telewizja Kablowa.
- Price: 4.50 €
Deprecjacja zawodowa dziennikarza
Deprecjacja zawodowa dziennikarza
(Professional Devaluation of a Journalist)
- Author(s):Lucyna Szot
- Language:Polish
- Subject(s):Media studies, Communication studies
- Page Range:103-131
- No. of Pages:29
- Keywords:journalist profession; journalists’ forms of employment; professionalism; multimedia journalism
- Summary/Abstract:This article reflects upon the evolution of the professional status of a journalist. What serves as an introduction to the analysis is the explanation of basic notions: a journalist, the journalist profession, and the characteristics of various forms of employment. Fundamental questions posed in the introduction – concerning the change in journalism and related to the professional identity of a journalist, the need to maintain the quality of the message (objectivism and neutrality), and the valued skill in using modern technologies – are subject to falsification basing on the results of empirical research of the author and other data available in the journalism studies literature. In the context of the logic of the market used in the media (the criterion of cost-benefit calculation), the phenomena of commercialisation and tabloidisation result in professional devaluation of journalists; these phenomena are complemented with cultural elements of the professional environment of journalists revolving around the set of values such as independence, professional success (popularity), and further on – in gradation – the amount of salary. The conducted analysis – pointing to professional devaluation and loss of numerous professional privileges, such as the right to early retirement, the right to additional living space, or the right to additional rest leave – reaches an optimistic point in the final part. Namely, despite numerous professional dilemmas of journalists and ongoing pauperisation in the context of the evolution involving modern technologies, the key values associated with the professional ethos unchangingly accompany and characterise the journalist profession, which is still in the process of transformation and development.
- Price: 4.50 €
Status prawny rubryki „Napisali o nas”
Status prawny rubryki „Napisali o nas”
(The Legal Status of the “Media about Us” Column)
- Author(s):Agnieszka Grzesiok-Horosz
- Language:Polish
- Subject(s):Media studies, Communication studies, Commercial Law
- Page Range:132-147
- No. of Pages:16
- Keywords:press information; reprints; journalist genre; press law
- Summary/Abstract:Engaging in the discussion on legal aspects of communication, this paper tackles the question of the legal classification of the part of websites in which news on various local and regional events is uploaded. In order to achieve that, two possible classifications are introduced; one of them treats such materials as simple press information, whereas the other – as a right to reprint eligible under the Act of Copyright and Related Rights, and Press Law Act. The issue discussed is even more interesting since some of the changes indicated have been changed by the document enacted on 11 September 2015; it concerns the changes within the copyright law and the related rights, and the Gambling Act, adjusting them to the European Union Law, and, particularly, the directive 2001/29/WE of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society. The paper is a theoretical and juridical analysis of normative regulations and the doctrine through the exegesis of legal acts related to the issues tackled, operating within the framework of historical interpretation.
- Price: 4.50 €
Czy istnieje życie poza Warszawą? Miasta polskie w programach informacyjnych na antenie ogólnokrajowej
Czy istnieje życie poza Warszawą? Miasta polskie w programach informacyjnych na antenie ogólnokrajowej
(Is There Life outside Warsaw? Polish Cities in News Programmes of the Polish Mainstream Media)
- Author(s):Marcin Piechocki, Jacek Wyszyński
- Language:Polish
- Subject(s):Media studies, Communication studies
- Page Range:148-159
- No. of Pages:12
- Keywords:TV news programmes; provincial capitals; regions; subject of information
- Summary/Abstract:The mass media possess the power to hierarchise events, making less significant events more important and the other way round. For years studies on agenda setting have been the point of interest for media specialists and political communication specialists. The research problem outlined by the authors is included in this tendency since it embraces the issue of exposition of large Polish cities in news programmes broadcast in TVP1, Polsat, and TVN. It is based on the assumption that news programmes reproduce a certain order within which information from outside the capital city may be recognised by executive boards as less significant; however, the scale of such a phenomenon is not known. What is particularly important are the differences in this respect between the public broadcaster and the commercial ones. The research involved 28 editions of each broadcast (in total 84 broadcasts) emitted in four randomly chosen weeks of 2016 and was realised by means of CAST – a tool that allows for an analysis of television broadcasts, available at the Faculty of Political Science and Journalism of the Adam Mickiewicz University in Poznań. The gathered data (based on the prepared classification key) underwent a quantitative analysis and then a statistical analysis by means of the SPSS programme.
- Price: 4.50 €
Przestrzeń pierwszej strony gazety na przykładzie lokalnych dodatków „Dziennika Zachodniego”
Przestrzeń pierwszej strony gazety na przykładzie lokalnych dodatków „Dziennika Zachodniego”
(The Space of the Newspaper Front Page on the Example of Local Extra Issues of „Dziennik Zachodni”)
- Author(s):Magdalena Ślawska
- Language:Polish
- Subject(s):Media studies, Communication studies
- Page Range:160-178
- No. of Pages:19
- Keywords:newspaper front page; the local; visuality
- Summary/Abstract:The article endeavours to describe the space of the newspaper front page, treating it as a macrostructure and an area visibly planned by the media addresser. In this space it is vital to activate the reader by means of advertising the whole paper and informing him or her about the most significant events. For her qualitative analysis, the author chose issues of „Dziennik Zachodni” from a one-week period and analysed its local issues. She provided a visual description of the front pages and found two communication strategies. The first one involved an attempt to translate important countrywide events into the space of local events, while the other worked in an opposite manner: a local event was so significant that it could be found at the front page of the local issue. The local front pages were highly dynamic in visual terms; they promoted above all the content of the newspaper at the expense of its informational character, frequently using tabloid devices. Simultaneously, the spaces of the regional daily newspaper and its local issues were highly similar in terms of composition and functioning genres, as the front page of both is a configuration of arranged teasers.
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Dzień Kobiet, Dzień Mężczyzny, Dzień Matki i Dzień Ojca w „Dzienniku Zachodnim” (2015–2016)
Dzień Kobiet, Dzień Mężczyzny, Dzień Matki i Dzień Ojca w „Dzienniku Zachodnim” (2015–2016)
(Women’s Day, Men’s Day, Mother’s Day, and Father’s Day in „Dziennik Zachodni” (2015–2016))
- Author(s):Katarzyna Brzoza
- Language:Polish
- Subject(s):Gender Studies, Media studies, Communication studies
- Page Range:179-194
- No. of Pages:16
- Keywords:“Dziennik Zachodni”; woman; man; mother; father; content analysis
- Summary/Abstract:This article presents the results of an analysis of the „Dziennik Zachodni” editorial board’s level of interest in Women’s Day, Men’s Day, Mother’s Day, and Father’s Day between 2015 and 2016. What was also verified was the image of the woman, the man, the mother, and the father created in this regional daily newspaper, as emphasised in chosen publications. The research method used was a quantitative and qualitative content analysis of selected materials.
- Price: 4.50 €
„Śląsk Literacki” (1952–1956) – kwartalnik Katowic i Stalinogrodu. Historia pisma w perspektywie retorycznej
„Śląsk Literacki” (1952–1956) – kwartalnik Katowic i Stalinogrodu. Historia pisma w perspektywie retorycznej
(„Śląsk Literacki” (1952–1956) – the Quarterly of Katowice and Stalinogród. The History of the Journal from a Rhetorical Perspective)
- Author(s):Paweł Sarna
- Language:Polish
- Subject(s):Studies of Literature, Communication studies, Polish Literature, Culture and social structure , History of Communism, Theory of Literature, Rhetoric
- Page Range:195-209
- No. of Pages:15
- Keywords:socio-cultural journals of PRL; „Śląsk Literacki”; Polish Writers’ Union; Katowice/Stalinogród; rhetoric
- Summary/Abstract:This article aims at examining the rhetorical strategy employed by the editorial board of the „Śląsk Literacki” quarterly as well as at reconstructing the historical context. The journal was published between 1952 and 1956; it was a part of the Katowice branch of the Polish Writers’ Union, but it also promoted writers from the area of Opole. Adopting a rhetorical perspective makes it possible to focus on the persuasive aspect of the texts published in the quarterly. Following Aristotle’s theory, modes of persuasion have been divided into three groups: logos, pathos, and ethos.
- Price: 4.50 €
Lokalnie zintegrowani – radio studenckie w przestrzeni komunikowania lokalnego
Lokalnie zintegrowani – radio studenckie w przestrzeni komunikowania lokalnego
(Integrated Locally – University Radio Stations in the Space of Local Communication)
- Author(s):Ilona Biernacka-Ligięza, Bartosz Pietrzyk
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:210-224
- No. of Pages:15
- Keywords:university radio station; local communication; recipient; content; Web 2.0
- Summary/Abstract:Receiving radio messages along with its culture is present in our everyday life and social reality, frequently accompanying their rituals. Against the ubiquitous primacy of the image, the capabilities of audial editing privilege the importance of sound and spoken word within the space of social communication and its various strata. Language is the oldest and the most basic substance media work with. It serves the purpose of attributing particular characteristics to people and things, which is of greater importance when it comes to the spaces operating solely with sound (and thus speech). An exceptional case of a broadcasting medium is that of the university radio station, whose target consists of young recipients; its principles make it similar to a local community sharing a particular interest. The recipients include not only people between nineteen and twenty-four, but also those who inhabit a particular region or are somehow connected with a university which the radio station is rooted in. In order to describe the specificity of the university radio stations and their broadcasts, the programmes transmitted by Lublin-based “Centrum” [“The Centre”] (Maria Curie-Skłodowska Univeristy) and Opole-based “Sygnały” [“The Signals”] (Opole University) have been examined in this paper. Interviews, political and cultural programmes, and news have been analysed with regard to the overall quality of the content broadcast as well as these programmes’ engagement with the local. Such an analysis is interesting especially because the audial narrative broadcast by the aforementioned stations differs significantly from those transmitted by the local ones which are not rooted in academic facilities. The other distinctive feature of the university radio stations is that of the “young generation” standing at the helm; precisely, they constitute a space for students and prioritise the voice of the young people. In the era of the Radio 2.0 – which is ceaselessly entangled in convergence and the intensification of feedback – university radio stations turn out to be the broadcasters unusually open towards the social media, which affect the local public space immensely.
- Price: 4.50 €
Prasa regionalna w Rosji – wybrane problemy
Prasa regionalna w Rosji – wybrane problemy
(Regional Press in Russia – Selected Problems)
- Author(s):Marian Gierula
- Language:Polish
- Subject(s):Media studies, Communication studies, Theory of Communication
- Page Range:225-236
- No. of Pages:12
- Keywords:Russia; regional press; typology of regional press; regional space of communication
- Summary/Abstract:The concept of regional press is used in Russian media studies to determine various media subjects on the market. Consequently, it leads to a confusion of terms. The contemporary structure and condition of the Russian regional press happen to be bequeathed from the Soviet times. This paper classifies and proposes a typology of the contemporary regional press in Russia. Moreover, it characterises its most influential types. In the course of such an analysis, social and political conditions as well as economic and juridical background, contributing to the contemporary Russian regional press and constituting its types, are also taken into consideration. The paper points to the patterns recurring while local spaces of communication in Russia are being formed. In the conclusions it is emphasised that many processes taking place in the regional spaces of communication mirror greater tendencies occurring on the national scale.
- Price: 4.50 €
Fenomen popularności niemieckich gazet lokalnych i regionalnych
Fenomen popularności niemieckich gazet lokalnych i regionalnych
(The Popularity of German Local and Regional Press as a Phenomenon)
- Author(s):Zbigniew Oniszczuk
- Language:Polish
- Subject(s):Media studies, Communication studies
- Page Range:237-245
- No. of Pages:9
- Keywords:magazines and daily newspapers; reading; information source; market; Internet editions
- Summary/Abstract:The daily press in Germany constitutes the biggest such market in Europe with regard to both the average circulation and the number of independent titles. Among the magazines and daily newspapers, the most popular titles are the local and regional ones, being read by over 80% citizens of FRG over fourteen. The paper aims at identifying the causes of this exceptional popularity with a special emphasis put on: significance of such media as basic sources of information and opinions concerning local and regional events and issues, accessibility of various forms of colportage, professional journalism and its positive reception, and reliability of those media as vehicles for advertisements. Those factors turn the local and regional daily newspapers and magazines into a social good of an exceptional quality.
- Price: 4.50 €
Media regionalne niepodległej Ukrainy
Media regionalne niepodległej Ukrainy
(Regional Media of Independent Ukraine)
- Author(s):Viktoriya Havrylyuk
- Language:Polish
- Subject(s):Media studies, Communication studies
- Page Range:246-258
- No. of Pages:13
- Keywords:regional media; press; radio; television; Internet
- Summary/Abstract:After proclaiming its independence in 1991, Ukraine has launched the democratic transformations in each area of social life. The reform of the mass media and their market has been one of the most prioritised issues. Currently, the rapid intensification of media influence on the rise and development of new forms of democracy can be observed, especially on the example of democratic transformations within the Ukrainian society. Regional media, however, are still the only source of local news. In the context of transitions the downfall of the Soviet Union gave birth to, the role of the regional media, whose transformation goes along the rebirthing Ukrainian state, gains in importance. The paper covers the overview of the most significant changes within regional media in Ukraine after 1991.
- Price: 4.50 €
Regiony autonomiczne Hiszpanii wobec nowych mediów. Przypadek Katalonii i Kraju Basków
Regiony autonomiczne Hiszpanii wobec nowych mediów. Przypadek Katalonii i Kraju Basków
(The Autonomous Regions in Spain and New Media: Catalonia and Basque Country)
- Author(s):Dagmara Głuszek‑Szafraniec
- Language:Polish
- Subject(s):Media studies, Communication studies
- Page Range:259-268
- No. of Pages:10
- Keywords:Catalonia; Basque Country; regional media; Spain
- Summary/Abstract:The paper covers one of the aspects of the media politics undertaken by Catalonia and Basque Country governments; precisely, it focuses on their legislative and executive actions concerning new media. Moreover, the particular normative acts are analysed, especially those orienting the policies undertaken by the authorities of the Spanish autonomous regions at the market of new media and its development. Both in Catalonia and Basque Country media are affecting the construction of a regional identity significantly. Due to the systemic influence of new media, the authorities in those regions fulfil the constitutional guarantee of the access to information in the vernacular languages and, simultaneously, achieve their own political goals by means of expanding the scope of the local public sphere.
- Price: 4.50 €
Międzykulturowe komunikowanie lokalne: etniczne radio społeczne w Australii
Międzykulturowe komunikowanie lokalne: etniczne radio społeczne w Australii
(Multicultural Local Communication: Ethnic Community Radio in Australia)
- Author(s):Mirosława Wielopolska-Szymura
- Language:Polish
- Subject(s):Media studies, Communication studies, Politics and communication, Cultural Anthropology / Ethnology
- Page Range:269-281
- No. of Pages:13
- Keywords:community radio; ethnic radio; multiculturalism; media politics; Australia
- Summary/Abstract:Although countries tend to differ when it comes to the implementation of multiculturalism, the shared element is that of giving access to media to various ethnic groups. Media systems functioning throughout the world do not meet the needs and expectations of the whole society and all of the cultural minorities; rather, they represent interests, opinions, and events belonging to either a dominating group or an elite influencing the media. Still, there are countries whose media politics strives for including the interest of the minorities (including the ethnic ones), which makes community media a significant – or the third – sector of their systems. The following reflections focus on the ethnic community radio in Australia broadcast by and for the members of minorities that, therefore, becomes a means of the transcultural communication. The purpose of this paper, in turn, is to analyse the systemic solutions and to describe the third radio sector in general terms with regard to the ethnic community radio in Australia understood as a form of social communication. In order to achieve that, a variety of factors are taken into consideration, including the acts regulating the media market, the official records containing statistical data and reports of inspection and regulatory bodies, as well as the websites of the radio stations. These have been analysed with regard to their histories, their presenters and programmes, languages in which programmes have been broadcast and their respective content. The ethnic community radio in Australia and its procedures, described in this paper, provide us with an example of effective systemic solutions, which – even if implemented partially – might serve as a basis for further regulations concerning radio stations in Poland.
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Kreowanie mediów lokalnych przez młodzież w Polsce i na Łotwie – wnioski z badań
Kreowanie mediów lokalnych przez młodzież w Polsce i na Łotwie – wnioski z badań
(Creating Local Media by Adolescents in Poland and Latvia – Research Results)
- Author(s):Agnieszka Roguska
- Language:Polish
- Subject(s):Media studies, Communication studies, Sociology, Theory of Communication
- Page Range:282-296
- No. of Pages:15
- Keywords:social communication; creating mass media; local media; adolescents; local media in Poland; local media in Latvia
- Summary/Abstract:The paper aims at presenting the results of the research examining the input of adolescents in creating local media in Poland and Latvia. The research was conducted during three stays in Latvia: the first two were related to the practice programmes at the Daugavpils University in 2014, whereas the last one – to Erasmus+ exchange with the Riga Teacher Training and Educational Management Academy in 2015. Simultaneously, the research was carried out at the Humanities Faculty of the Siedlce University of Natural Sciences and Humanities. The group of 160 young Poles and 108 Latvians between twenty and twenty-six were surveyed. The method of the study was a diagnostic survey, whereas the technique was a poll, including questionnaires and unstructured interviews. The paper discusses the need for local media, identifies the types of local media that attract the respondents the most, and emphasises the participation of young people in creating both the image and the content of local media.
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Koncepcja dyplomacji miast i jej znaczenie na przykładzie działań w zakresie kultury
Koncepcja dyplomacji miast i jej znaczenie na przykładzie działań w zakresie kultury
(City Diplomacy and its Significance on the Example of Cultural Activities)
- Author(s):Marta Ryniejska-Kiełdanowicz
- Language:Polish
- Subject(s):Communication studies, International relations/trade, Culture and social structure , Rural and urban sociology
- Page Range:297-309
- No. of Pages:13
- Keywords:city diplomacy; culture; promotion; international affairs
- Summary/Abstract:Currently, cities tend to fulfil a gradually greater role as the actors of the international affairs; simultaneously, the importance of local structures is increasing along with the promotional function of urban spaces. Local governments belong in associations of various types, which both serves advertisement and stimulates growth. The paper aims at demonstrating that, on the one hand, cities participate in diplomatic actions targeted at the foreign recipients but, on the other, the very same actions address their own inhabitants (the inner dimension), which carries out a particular function. Moreover, it attempts to confront the actions undertaken within city diplomacy with territorial branding, which are the fields that should be complementary. The paper takes its starting point in Rogier van der Pluijm and Jan Melissen’s concept of city diplomacy that identifies the increasing significance of cities in international affairs and their participation within the cross-border projects. These reflections are exemplified by the policies undertaken within the European Capital of Culture project and other cultural projects launched by the European Union.
- Price: 4.50 €
