Fenomen popularności niemieckich gazet lokalnych i regionalnych
The Popularity of German Local and Regional Press as a Phenomenon

Author(s): Zbigniew Oniszczuk
Subject(s): Media studies, Communication studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: magazines and daily newspapers; reading; information source; market; Internet editions
Summary/Abstract: The daily press in Germany constitutes the biggest such market in Europe with regard to both the average circulation and the number of independent titles. Among the magazines and daily newspapers, the most popular titles are the local and regional ones, being read by over 80% citizens of FRG over fourteen. The paper aims at identifying the causes of this exceptional popularity with a special emphasis put on: significance of such media as basic sources of information and opinions concerning local and regional events and issues, accessibility of various forms of colportage, professional journalism and its positive reception, and reliability of those media as vehicles for advertisements. Those factors turn the local and regional daily newspapers and magazines into a social good of an exceptional quality.

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