Audytorium mediów lokalnych (regionalnych) i podstawowe źródła informacji na jego temat. Pomiar zasięgu i satysfakcji publiczności w badaniach CATI
The Audience of Local (Regional) Media and Primary Sources of Information about Them. The Measurement of Rangeand Satisfaction of the Audience in CATI Research

Author(s): Dorota Piontek, Szymon Ossowski
Subject(s): Media studies, Communication studies, Methodology and research technology
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: media audience; CATI research; local media; WTK
Summary/Abstract: The article analyses the issue of conducting audience research by means of local and regional media. Due to the ongoing commercialisation of media and the related necessity to gain advertisers, it is crucial – also for local and regional media – to carry out research on their audience. The authors discuss the aims and means of conducting such research basing on the CATI method and the case study – one of regional, private television broadcasters, Wielkopolska Telewizja Kablowa.

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