Moda jako komunikat w świetle teorii socjologicznych i badań empirycznych
Fashion as the Communication Message in the Context of the Sociological Theory and Empirical Research

Summary/Abstract: The fashion is an object of many research projects and theoretical musings within the realm of many disciplines of human and social studies. As it is a typical manifestation of culture, it has a primarily social character. It is an important vantage point for the reflection on fashion as an element of social communications’ sphere. The author’s analyses relate to the fashion as a form of the non- verbal communications; as the means to communicate status and the cultural capital; as a sphere of imitation and distinction. The author presents the results of the research on the perception of fashion and its communication role among the urban youth.

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