Integrated Learning in Marketing Research and Analysis: Courses Delivered in Face-to- Face, Online, and Blended Format
Integrated Learning in Marketing Research and Analysis: Courses Delivered in Face-to- Face, Online, and Blended Format
Author(s): Vladimir ZlatevSubject(s): Education, ICT Information and Communications Technologies
Published by: Нов български университет
Keywords: marketing research; qualitative and quantitative analysis; managerial decision making; integrated learning; e-Learning; e-Live; blended education; virtual classroom; web conferencing; simulations;
Summary/Abstract: This paper presents the experiences of the author in designing and executing different integrated learning concepts in graduate management courses on Marketing Research and Analysis. Based on a critical review of existing pedagogies and professional trends in the field, a three-step approach to course delivery—face-to-face, online, and blended—was advanced. The approach was introduced in three stages: the results of the first stage, in Fall 2010 and Spring 2011, were analyzed and evaluated and used as a basis for revisions and improvement of the second stage that will be delivered in Summer 2011, Fall 2011, and Spring 2012. This paper discusses lessons learned from the first stage and the resulting revisions through select examples from the curriculum as well as requirements and plans for the third stage due Fall 2012. Finally, concluding observations and recommendations are provided.
Journal: Computer Science and Education in Computer Science
- Issue Year: 7/2011
- Issue No: 1
- Page Range: 131-143
- Page Count: 13
- Language: English
