Zmiany w językowej formie nagłówków prasowych
Changes in the linguistic form of press headlines

Summary/Abstract: The aim of the article is to present the changes in the form of headlines over the past 50 years. Theresearch material has been obtained from Gazeta Wyborcza (in 1996–1997 and 2015–2016). It iscompared to the research on press conducted in the 1960s. The author of the article concentratesespecially on the informational value and the syntactic structure of the press headlines. She analyzesthe headlines with regard to the information included, in the three time intervals. She takes it intoconsideration how the headlines specify the content of the article (whether they summarize the mostimportant information or thesis or define its topic), how they highlight the main circumstance, howthey designate the addressee of the text. The research has shown that among the headlines usedduring the past 20 years, there emerged new syntactic schemes, e.g. that of the dialogical response,and that the existing schemes have been expanded. This concerns especially the headlines whichdesignate the addressee of the text. The grammatical categories used in the headlines serve mainlyto activate the readers, which leads to a greater attractiveness of the text. Quotations introduce thevariety of voices and perspectives, which creates new communicative situations. The changes inthe linguistic form of the headlines are both qualitative and quantitative, and are an indicator ofthe changes in the public sphere and in the media discourse.

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