„Rzeczpospolita Ptasia” jako przykład produktu ekoturystycznego kreowanego w Euroregionie „Pro Europa Viadrina”
„Rzeczpospolita Ptasia” as an example of ecotourism product created In “Pro Europa Viadrina” Euroregion

Summary/Abstract: Euroregions have great potential which allows them to create a wide range of different tourism forms, including ecotourism. You can see it among others in “Pro Europa Viadrina” Euroregion, set up in 1993 by three organization: two Polish and one German. The unique natural values exhibited by different forms of the protected areas (among them: national parks “Ujście Warty” and “Unteres Odertal”, numerous landscape parks and nature parks), peculiar cultural values (for instance: watermills in Odra – Sprewa Region), and also the activity of different organizations (among them: Nature Club, Brandenburgia Nature Lovers Union) offers great possibility for ecotourism development. „Rzeczpospolita Ptasia” has been functioned on the Euroregion area since 2002, an initiative which primarily promotes the richness of fowl existing in Warta estuary region. For the last some years the representatives of local society (especially Słońsk municipality inhabitants) created a complete ecological tourism product. This idea has been appreciated on a pan-European forum, winning the first prize in the competition organized by European Commission, searching the best tourism destinations. This article presents the essence and the characteristics of ecotourism product elaborated on the basis of literature analysis moreover by the authors experience gained during field research in the area of Warta estuary. It shows the development of “Rzeczpospolita Ptasia” during the last some years, it emphasizes its main strengths and also stresses the meaning of local entrepreneurship in tourism market specialization. „Rzeczpospolita Ptasia” ecotourism product is an example of good practice which is worth promoting and popularizing so that it could become a source of experience and inspiration for other ecoregions.

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