Aktywność konsumentów w procesie kreowania produktów bankowych i dóbr zaawansowanych technicznie w kontekście koncepcji otwartych innowacji
Consumer activity in the process of creation of banking products and high-tech goods in the context of the open innovation concept

Summary/Abstract: This article aims to identify consumer activity in the process of creating the offer of banks and high-tech goods manufacturers, against the requirements of the theoretical concept of open innovation. Secondary research was conducted as a critical analysis of the literature and using the method of documentary. It also uses the method of qualitative research (case study research), which illustrates the best practices of selected entites from both sectors. Research studies have shown that customers in both sectors show increasing activity in the sphere of development of improvements and innovative solutions, although the level of engagement varies depending on the specifics of the target segments.

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