Potrzeby konsumentów w prosumpcji treści w serwisach społecznościowych
Consumers’ needs in content prosumption in social networking sites

Summary/Abstract: The functioning of social networking sites (eg. Facebook, LinkedIn) is that users create and share content (text, images, video, etc.). The users of social networking sites are a group of prosumers, which together consume content which is posted on social networking. Another important issue is therefore the search for factors that influence the motivation to use social networking sites. On the basis of literature analysis the needs fullfiled by consumers using social networking sites were identified. The need to expand the classification of two needs of use and media gratification of D. McQuail in social networking sites about the need for the expression of identity and crowd- and open-sourcing content was poited out. Both identified needs are important elements in the process of prosumption content in social networking sites.

• Details
• Contents