Badanie opinii z wykorzystaniem ankiety telefonicznej – komórkowej (ATK)
Opinion research using text-based survey

Summary/Abstract: The primary objective of the text are methodology-oriented considerations of the essence of the text-based survey. The text-based survey is one of the indirect survey methods of collecting primary data with the interviewer acting in-between. The authors of the text have focused on the use of the mobile phone and text message (SMS) as a measurement instrument in marketing research and, at the same time, a ‘two-way’ communication channel (both questions and answers are sent via SMS) and ‘one-way’ communication channel (questions or answers are sent). The examples of using such channels are reported from the applicable literature and the results of own study, which involved the use of SMS as a ‘oneway’ channel. To acquire the respondents-patients of the Centre of Oncology in Bydgoszcz (COB), a leaflet was developed. The survey has shown that the form of the leaflet seems a good instrument for the organization and the course of the survey using the text-based survey method.

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