Tytuły współczesnych czasopism jako werbalno-wizualne znaki rozpoznawcze ideowych wspólnot (na wybranych przykładach magazynów dla rodziców)
Titles of contemporary magazines as verbal and visual identification marks of ideological communities (a case study of selected magazines for parents)

Summary/Abstract: The article presents an analysis and interpretation of two contemporary magazines for parents (gaga, kikimora) chosen from an initially characterised group of 32 magazines for parents which are available on the market. The study included: 1) etymology of the title, 2) relation between an initial appellative or onym (in case of transonyms) and the examined magazine title as well as the idea of parenthood/childhood popularised by it, and 3) reconstruction of the connection between the content and connotation of the title-word and conno¬tations of visual elements of notation of this word such as a shape of lettering lines and graphic combination of signs, and the relation between semantics of the title reconstructed in such a way and an ideological profile of the maga-zine/a sender-receiver community

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