Jezik – dispozitiv ili generička bit čovjeka?
Language – Apparatus or Generic Essence of (Hu)Man?

Summary/Abstract: How to preserve the connection between language and thinking? The paper moves on from this fundamental question in order to explain what is happening with philosophy today, as a medium of such a relationship (Badiou). Furthermore, it tries to explain the connection between the concept of apparatus (Foucault-Agamben) and language. The goal of media apparatuses is the neutralisation of language’s profane power as pure means. By robbing the language from human use and its character of disclosing the Being, capitalism controls social communication. The capital uses language as a means to disperse its own ideology and induce the so called “free-willing” obedience. The language, which should be a pure means by itself, exposes its own emptiness in the media sphere. The language – as something inherent to all human entities – should be freed from its communicational purpose. We don’t need “more communication.” What we need is creating – resistance against contemporeanity (Deleuze & Guattari). We should manage in this goal if we renew language as a GENERIC ESSENCE of a human being. Finally, coming to language is also a medium for coming-to-the-world (Sloterdijk).

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