THE IMPACT OF THE PERSUASIVE ELEMENTS IN THE DIDACTIC DISCOURSE
THE IMPACT OF THE PERSUASIVE ELEMENTS IN THE DIDACTIC DISCOURSE

Summary/Abstract: Persuasive communication is an issue of breadth and complexity, largely discussed upon in specialized literature. A synthesizing perspective defines it as any message that is intended to shape, reinforce or change the responses of another or others. The definition can be obviously applied to didactic communication as well. The teacher has the same goals in mind when in front of the classroom. His discourse has to be shaped using the specific elements that produce the intended effects in the student’s behaviour. The study we provide seeks to identify fundamental elements of persuasion of the didactic discourse and to explore the systematic relationship among the selected elements which occur in characteristic sequences or clusters with other communicative behaviours. Although any element of the didactic discourse is basically persuasive, since it has some significance and an intended function, certain units have a greater impact on communication than others. Using this observation as a point of departure in our study, we made a synthesis of some elements of persuasion based on specialised literature which were further subjected to debates to different focus groups.

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