SYNERGETIC DISCOURSE OF CULTUROLOGICAL CREATIVE PROCESSES IN MODERN UKRAINE
SYNERGETIC DISCOURSE OF CULTUROLOGICAL CREATIVE PROCESSES IN MODERN UKRAINE

Summary/Abstract: In the paper it is drawn attention to significant changes in the culture through modern information and communication technologies, including the standardization of cultural space, contradictory effects within mass culture, cultural expansion and, accordingly, the resistance against the latter, the protection of their cultural traditions and identity. Insufficient attention is paid to study issues of information technology in a culture that offers great opportunities for research and cultural analysis. The content of the key concepts of modernity that characterize the impact of information technology on culture are reviewed. Attention is paid to the expansion of intra-cultural entities, such as hackers, crackers and more. It is noted that computer technologies have created a new kind of culture, which, being a complex and multifaceted phenomenon, requires a thorough cultural reflection and analysis.In the article there is a synergetic approach to the study of cultural and creative processes of modern Ukraine, showing the path of synergistic socio-cultural development of regions of Ukraine. It is analyzed the concept of "historical memory" and its importance in ensuring continuity and identity formation. The mechanism of reproduction of historical memory, which is the basis of humanitarian projects NAKKKiM, used in representations of the cultural history of Ukraine. As a result of the research it concerns the cultural synergy of regional identities in Ukraine, the article shows a hierarchical model of national cultural space. These examples of the synergistic approach to the cultural and creative processes show the inclusion of Ukrainian culture in the global context. It reveals the idea of synergy of Ukrainian culture with the dialectic of regional chronotopes and general laws of occurrence, development, transformation of certain ethno-national communities, regions and local areas and their union in a holistic polilogical cultural continuum of Ukraine.

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