СЕМІОТИКА ЯК МЕТОДОЛОГІЯ ДОСЛІДЖЕННЯ КУЛЬТУРНОГО ПРОСТОРУ УКРАЇНИ
Semiotics as Research Methodology of Cultural Space of Ukraine

Summary/Abstract: This article investigates the local characteristics of the cultural space of Ukraine. Semiotics is proposed as a methodology of studying the cultural landscape, the parameters of its application in a cultural discourse. Formation of new communication technologies contributes to the intensification of cultural exchange in the information society through the development of new sign systems. Iconic-symbolic communication apparatus is focused on the development of the space in which time-space appears in a new form of computer information and symbolic world. Virtualization space Inter-net reality influences the formation of intercultural relations, the global network erased time-space boundaries, communi-cation and accelerated changes from verbal to symbolic and symbolic.The transformation of the modern world space caused by the formation of new communication technologies, in-tensification of cultural exchange in the information society, the increasing mobility of mankind, as well as transnational association of professionals from different disciplines and certain groups in the association, partnership, influencing deci-sion-making and national ideological world community.Referring to semiotics as a cultural landscape research methodology, we define the parameters of its application in culturological discourse. The subject of semiotics as a science is the information system is a system that carries information, and basic core of the system – system of signs. The development of semiotic thought has the following sequence: statement – text – discourse – and intertext infosfera. Coherent set of expression extends to text, discourse is characterized by both linear and paradigmatic aspect. In terms of intertext and infosfera reflected the unity of cultural space – artistic, scientific and technical. In its evolution infosfera reaches the noosphere. The transition of the biosphere to the noosphere is associated with the appearance semiosfery.

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