INSTRUMENTELE DE ANALIZĂ STRUCTURALĂ A SPAŢIULUI REPREZENTAŢIONAL: EVOCAREA LIBERĂ
STRUCTURAL ANALYSIS TOOLS SPACE REPRESENTATIONAL: FREE EVOCATION

Summary/Abstract: When interested in how the content and the structural marks of the “reality inter¬pretation grids” are presented, we can use the free evoking. The free evoking represents a “fundamental stage in the study of any social repre¬sentation”. Having two distinct phases - free association and hierarchy - it offers the possibility to relatively easily get inside of it, revealing the totality of its constituent elements, the area of the central nucleus, the first and the second peripheral areas. Focusing mainly on extracting from our consciousness ideas of similar nature and on a further identification of parameters of frequency and connectivity, the free evo¬king cannot depict the whole picture of the inner structure of the social representation. Hence, with the purpose of obtaining a larger panorama, the latter must be constantly filled up with methods capable of bringing forward the qualitative properties of the “reality reading grids” (such as the symbolic value or the associative power).

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