Лидер и лидерство – същност и теоретични конструкции
Leader and leadership – nature and theoretical constructions

Summary/Abstract: At the present stage of development of the economy processes on a national and an international level, business organizations are facing lots of difficulties and challenges. The modern market has to be perceived not only as a place for selling products, but also as an opportunity for competition of potentials.As a result, the need of building a new model of development and management on a micro level i.e. on a level of economy unit has become an existing issue nowadays. This is a model, where the profit has to be a function not as much as of the produced volume and sold amount, but much more of the decreased value of the products and services, of the high quality and innovative decisions, and of the capabilities of the business leaders to manage,motivate and organize the human resources. In this regard, the purpose of the present article is to analyze the opportunities,that a leader can take to create a business environment that will work as one robust mechanism.

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