ИКОНОМИКАТА НА ЗНАНИЕТО – ПРЕДПОСТАВКА ЗА ПОВИШАВАНЕ КАЧЕСТВОТО НА ТУРИСТИЧЕСКИЯ ПРОДУКТ И ЗА РАЗВИТИЕ НА СМАРТ ТУРИЗМА
ECONOMY OF KNOWLEDGE – A PREREQUISITE FOR IMPROVING THE QUALITY OF THE TOURIST PRODUCT AND FOR THE DEVELOPMENT OF SMART TOURISM

Author(s): Tsvetan Iliev
Subject(s): Economy
Published by: Международно висше бизнес училище
Keywords: economy of knowledge; tourist product; smart tourism
Summary/Abstract: The purpose of this paper is to characterize the determinants of knowledge economy as the contemporary context of the tourist product quality. On this basis, the following tasks are set:defining the conditions of production and the development of a society in the economy of knowledge; identifying the specificity of the tourist product and shaping its quality through the prism of the quality-price relationship; presenting examples of the development of smart tourism specific features of the offered tourist product today.

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