The role of preventive medicine and marketing in promoting of anti-smoking campaigns
The role of preventive medicine and marketing in promoting of anti-smoking campaigns
Author(s): Alina-Costina Luca, Florin Alexandru Luca, Corina Anamaria IoanSubject(s): Health and medicine and law, EU-Accession / EU-DEvelopment, Marketing / Advertising
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Anti-smoking campaign; Effects of Smoking; European Policies; anti-smoking; National Policies anti-smoking;
Summary/Abstract: In Europe, according to official statistics (ec.europa.eu) the percentage of smokers is about 29% of the population, and smoking still remains the main reason underlying the deaths and illnesses that could have been prevented. In the past 12 months, 31% of EU smokers have tried to quit smoking. In this gloomy context, the European Commission already has a tradition in preventing and stopping smoking, in addition to the broader tobacco control: in recent years have been organized numerous campaigns that aim to inform the European public about the problems caused by consumption tobacco, increasing awareness of the dangers of smoking, thus contributing to the long-term objective proposed by the Commission as "Europe free from tobacco smoke."
Journal: Management Intercultural
- Issue Year: 2014
- Issue No: 32
- Page Range: 53-58
- Page Count: 6
- Language: Romanian
