Media effects theories
Media effects theories

Summary/Abstract: The complexity of the world and the various existing points of view play sometimes the role of barriers to understanding the events that take place around us or in which we are directly involved, that we may find overwhelming sometimes. In this context, we have no choice but to find instruments that can help us find a meaning beyond ”raw” information. Frames and other media effects theories can be this instrument, that can help us understand ”the stories” about the surrounding world. Frames are useful to us because our mind can’t simply process each new situation from scratch. This paper aims mainly at analysing frames, their function, their types, their roles and the levels at which they manifest themselves. It also represents the theoretical background of a future case study about the way in which the academic world is symbolically seen by the press.

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