Editorial
Editorial
Author(s): Ibrahim SirkeciSubject(s): Social Sciences, Economy, Geography, Regional studies, Editorial
Published by: Transnational Press London
Keywords: marketing; consumers; Korea; Austria; Iranians; Turkish Drama;
Summary/Abstract: In this issue of Transnational Marketing Journal, we are pleased to offer four articles covering issues from brand orientation and business performance within young firms to co-creation and challenges with technology in extending brands. Four articles look at different countries and mobility impact is a cross-cutting theme.
Journal: Transnational Marketing Journal (TMJ)
- Issue Year: 5/2017
- Issue No: 1
- Page Range: 1-2
- Page Count: 2
- Language: English