Pardavimo rėmimo priemonių taikymas prekiaujant glaistytais varškės sūreliais
Sales Promotion Methods and Techniques Applicable for Selling Coated Cheese Bars

Summary/Abstract: Promotion, a consumer targeted informative and persuasive method, has an immediate impact on sales. The goal of the investigation is to foresee consumer sales promotion methods and techniques applicable for dairy companies producing coated cheese bars. Questionnaires were used to survey and collect information from sales department agents of dairy companies and consumers of coated cheese bars. Due to the fact that consumers purchasing coated cheese bars in the supermarkets expect different discounts and allowances, and dairy companies are also willing to alocate some of their sales income on consumer sales promotion, it is worth organising different promotional events such as reductions, discounts, lotteries or degustations in the points of sale. Furthermore, dairy companies should advertise their products. The majority of consumers think that advertising provides useful information about the product. It is advisable to advertise coated cheese bars in the point of sales displays, using free samples to acquaint customers with the products or in the press which is not very costly but, as the survey has shown, effective. Advertising should emphasise that coated cheese bars produced in Lithuania are tasty and of good quality.

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