Between myth and logos: The concept of Mythopia and Technological Civilization
Between myth and logos: The concept of Mythopia and Technological Civilization

Summary/Abstract: This paper deals with globalized civilization, seen as a complex body of spectacular – often contradictory – narratives disseminated in every corner of our planet by a highly innovative high tech mass media system. The swift development of such a technological colonization, permeating as it does the environment of human beings as well as mental and bodily dimensions, is probably destined to mould and renovate all human societies and their subjects. This enquiry focuses on the form of the most influent narratives determining the worldview (Weltanschauung) and on the dominant social values drawing inspiration from them. However, we do not contend that all narratives and worldviews existing in the vast media domain look alike, are identical, or even similar; rather, it is our contention that a prevailing logical-conceptual structure seems to be emerging, which drives and forms them within their horizon of truth itself, at times presenting them as true and plausible, at times showing their falsity and opinability. This form of narrative can be defined as Mythopia, a blend term deriving from the words myth and utopia and conveying an oxymoric concept, which is here applied to President Obama’s election slogans and communication campaign.

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