Perennity Strategies in the Family Businesses from the Wine Industry: Model for the Intergenerational Entrepreneurship
Perennity Strategies in the Family Businesses from the Wine Industry: Model for the Intergenerational Entrepreneurship

Summary/Abstract: Starting from the basic constructs - Entrepreneurship, Family business, Succession - we intend to explore the virgin ground of the intergenerational transfer of the ownership, mission and vision of a family business, and the extent to which it transposes to entrepreneurship in the next generations. Treating this combination of constructs in the wine industry context is unique, especially as it implies identifying factors such as risk, innovation, culture, value, vision, the notion of ″stewardship″, cohesion, which either speed up or threaten the continuity of the entrepreneurial activity. The result of introducing these factors in the mix of constructs will lead to academic and practical contributions, our ambition being for this preliminary model to generate the interface between strategic management and entrepreneurship in the wine industry.

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