“Word of Mouth” and Clothing Brands - Promoting Instruments in Social Media
“Word of Mouth” and Clothing Brands - Promoting Instruments in Social Media
Author(s): Nicoleta Dospinescu, Mădălina LivedeanuSubject(s): Media studies, Business Economy / Management, Marketing / Advertising
Published by: Editura Universitaria Craiova
Keywords: “word-of-mouth”; brands; Social Media; promoting; awareness;
Summary/Abstract: The purpose of this paper is to find out which are the instruments for promoting offered by Facebook to clothing companies which relay helps them to increase awareness, sales, credibility and customer loyalty on the Romanian market.
Journal: Revista tinerilor economişti
- Issue Year: 2014
- Issue No: 23
- Page Range: 83-94
- Page Count: 12
- Language: English
