Misja przedsiębiorstwa jako deklaracja sposobu konkurowania
The Mission of the Company as a Statement of the Manner of Competition

Summary/Abstract: In the paper the term the mission has been connected with the term of business responsibility. It has pointed to the optimum mission statement that is: increase of the economic well-being and of the quality of life of the stakeholders. In this paper the mission statements of the companies from the list of 500 prepared by Rzeczpospolita were examined (the 10th edition from 2008). Customers and shareholders were the most frequent target audiences, which referred only to the required level of responsibility by the society. The examined mission statement were not concrete as well as unclear and ambiguous. The authors of the statements tried to adjust the dealings to the different target audiences. Very often, when we replace the name of the company by the other, the main point is the same, that is the mission statement is too general and incoherent. Very often the mission statement looks like an “egg shell”, that is the form without the contents. In the paper it was pointed, that be- tween a stimulus (in this case - the customer’s need or want) and a reaction (the production – the main aim of the company) there is space for human freedom and the possibility to choose the direction. It is the space of freedom of choice. There are the principles, which are common, timeless, unique, written in the human’s heart. The decision based on the principles guarantees the effectiveness of the mission. The mission based on the principles is the reliable declaration of the manner of the competition for resources of the company, in which the dealings between the company and society were balanced. The mission is created and fulfilled. The mission statements are the decision, that is they are committed to keep promises

• Details
• Contents