Kreatywność i innowacyjność w kształtowaniu wartości rynkowej oraz przewagi konkurencyjnej przedsiębiorstw
Creativity and innovativeness in creation of market value and competitive predominance of enterprises
Author(s): Lidia KaliszczakSubject(s): Business Economy / Management, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Rzeszowskiego
Keywords: creativity;innovativeness;conditioning of organization innovativennes:
Summary/Abstract: In the elaboration I made the analysis of conditioning promoting creativity and innovativeness an I also point out the barriers limiting the above mentioned behavior of working teams in contemporary enterprises. These issues are crucial in the aspect of creation of long-term uniqueness and originality, which, in the face of complex and fast changing reality prejudges about the possibilities of development
Journal: Przedsiębiorstwo i Region
- Issue Year: 5/2013
- Issue No: 1
- Page Range: 77-87
- Page Count: 11
- Language: Polish