THE EFFECT OF LEBANESE PUBLIC TRANSPORT ON VISITOR’S SATISFACTION
THE EFFECT OF LEBANESE PUBLIC TRANSPORT ON VISITOR’S SATISFACTION

Summary/Abstract: This study measures the effect of public transport on overall visitors’ satisfaction with Lebanon. The target sample represented n=250 tourists and residents of Lebanon. The instrument was composed of two parts. Excluding demographics all items were answered on a seven points likert type scale. Factor analysis was conducted where the Varimax method of rotation was used as a principal components method of extraction. Six performance dimensions of public transport were identified: safety and efficiency ease of use, cleanliness, price value, and difficulty to reach. Factors with eigenvalues greater than or equal to 1.0 were considered significant. Overall satisfaction with Lebanon as a tourist destination is negatively affected by safety and efficiency of transport mode, ease of use of transportation in Lebanon, and ease of access to attractions. Cleanliness and difficulty to reach the attraction positively affected overall satisfaction with Lebanon as a tourist destination. The study also revealed that the price value of transportation has no effect on the overall satisfaction with Lebanon as a tourist destination; therefore, it was eliminated from the results. This study concludes that the performance of public transport has an effect on the overall satisfaction with Lebanon as a destination.

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