Organizational alliignment in the food industry : case study of a company in the Republic of Macedonia
Organizational alliignment in the food industry : case study of a company in the Republic of Macedonia

Summary/Abstract: The role of organizational alignment and culture in achieving the strategic objectives cannot be ignored. It guides all the modern business trends in the markets including new mergers and acquisitions whose cultures must be properly aligned to achieve success. Having low level organizational alignment eventually translates to organizational failures and hinders progress. Proper alignment of organizational structures and processes required strong leadership in order to achieve success, thus the difference between successful organizational and those that have failed lies in the integration of organizational culture and alignment. Therefore this paper analyses the organizational alignment and culture of a company belonging to the food industry sector in Republic of Macedonia. Furthermore it analyses the critical aspects of the organizational functioning in the company. The content of this paper includes literature review, research methodology and explanation of the general findings. The paper gives a critical examination of the literature in terms of different approaches in defining and measuring organizational alignment and culture. The study uses qualitative methods based on a questionnaire. Those methods used to analyse the organizational alignment are based on the “Vox Organizationis model” for measuring organizational culture and alignment. The general findings show satisfactory level of organizational alignment in the company, as well as a mutual understanding between the management and the employees.

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