“Representative” Samples and Their “Justification” Cover Image

За „репрезентативните” извадки и тяхната „обосновка”
“Representative” Samples and Their “Justification”

Author(s): Margarita Lambova
Subject(s): Economy, Marketing / Advertising
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: JEL: C12; C13

Summary/Abstract: For many decades the notion of representative sample has established itself in Bulgarian specialized literature, being used mainly to refer to the random sample, and in recent years in research there is increasingly used the term "justification" of the "representative" sample.The study is carried out in two areas. The first is connected with the argumentation of the proposition that the concepts of representative sample and random sample are not interchangeable, since they are based on different logic and are not identical in terms of content, whereas the second is connected with the argumentation against an assertion that has gained popularity, according to which each "representative" sample must have its size calculated using a certain formula in order for it to be regarded as "justified".

  • Issue Year: 2017
  • Issue No: 2
  • Page Range: 172-197
  • Page Count: 26
  • Language: Bulgarian