Međukulturno komuniciranje i međuidentitetsko sporazumevanje
Intercultural Communication and Identity Negotiation

Summary/Abstract: Intercultural communication is a very complex process which could be approached from many different perspectives. One of them is identity negotiation approach – based on identity difference of participants in intercultural communication. Having in mind plurality of identities this paper attempts to pinpoint some of them which are the most relevant from intercultural point of view. There are ten relevant dimension of identity: cultural identity, ethnic identity, gender identity, personal identity, role identity, relational identity, facework identity, symbolic identity, identity of civilization and homeland identity. Then, a comparison is made between intracultural and intercultural communication and analysis shows continuum of homo-hetero and existence of trinity native/strange/foreign. Final part of the paper demonstrates how ascribed similarity of participants – as generator of stereotypes – hampers intercultural communication.

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