МОБИЛНАТА ИНТЕРНЕТ ТЪРГОВИЯ КАТО ФЛУИДНА ФОРМА НА ТЪРГОВСКИ ОБМЕН
MOBILE INTERNET COMMERCE AS A FORM OF FLUID COMMERCE

Summary/Abstract: Mobile commerce is a form of non-store retail trade that furthers the development of e-commerce through its implementation using portable smart devices with Internet access. Evolutionary emergence of mobile commerce is a tool of expanding opportunities for the implementation of commerce in the desired user location and time. It stands out as a fluid, highly adaptable and highly personalized form of commerce, modern and efficient mechanism for selling products in global markets, which solves some of the current shortcomings of e-commerce, basically the possibility of completely autonomous and independent of physical fixed hardware to exchange in the preferred location for the virtual exchange.

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