ENTREPRENEUR DISCOURSE AND ENGLISH COMMUNICATION COMPETENCE IN THE EUROPEAN RESEARCH AREA
ENTREPRENEUR DISCOURSE AND ENGLISH COMMUNICATION COMPETENCE IN THE EUROPEAN RESEARCH AREA

Summary/Abstract: The European Research Area (ERA) has the potential of becoming the driver for EU future prosperity and viability. Research and innovation have never before been so important for remaining internationally competitive, for facilitating growth and for tackling societal challenges. In this context, entrepreneurship implementing research results and innovations will become a way of life, and not many are prepared for it. Foreign languages communication competence is vital: it secures access to financing, progress initiatives, and global interactions with clients, potential markets, or new business partners. In this framework, academic education should cultivate not only business people, but also proficient communicators.

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