Social media a kampanie społeczne. „Facebook to nie życie” jako przykład kampanii społecznej o i na Facebooku
Social media and social campaigns. „Facebook is not life” as an example of a social campaign about and on Facebook

Summary/Abstract: Today’s world, speeding in optical fibers of new technologies, largely focusing on Internet users a variety of social media, forced the non-profit institutions – organizations, foundations education in the fields of social problems using their tools. You do not have Facebook? Today you do not exist – say these modern young generation X, Y and Z on high-speed connections drifting across borders globalized world. In it they create its image – professional, personal, intimate. Because a wide range of Facebook, unmatched in the flow of relevant and irrelevant information, and the low cost of the promotion are the arguments, which does not have any traditional medium. Thus leading social campaigns on Facebook opens up significant opportunities. They also apply to two issues directly related to it – undesirable social contacts, rejection or addiction. The first refers to Polski Czerwony Krzyż campaign in 2010 entitled: “Facebook is not life”. Through its analysis sought to show how Facebook, based on the mechanisms of rapid and shallow Internet communications, affects interpersonal relationships, especially socializing and what it could have consequences in real life. This step in the social environment rated as fast action, regardless, unconditional and reckless consequences that direct contacts, especially sexual, would be tragic and irreversible. The campaign was a success. In two days led to social, international discourse (in 150 countries) on the mindless making friends, which usually takes place on Facebook, in the context of prevention of HIV.

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