Google jako narzędzie komunikacji marketingowej polskich instytucji kultury w opinii studentów
Google as a Marketing Communication Tool for Polish Cultural Institutions in the Opinion of Students
Author(s): Anna LusińskaSubject(s): Social development, Management and complex organizations, Social Informatics, Sociology of Culture, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: Google; cultural institutions; marketing communication; Internet communication; e-marketing tools;
Summary/Abstract: Due to the possibility of transmitting information with high speed and precision and acquiring a wider audience, the marketing communication of contemporary Polish cultural institutions should, to a large extent, take place with the help of online tools. A wide array of such tools dedicated to Polish cultural institutions is offered by Google. Therefore, this article aims to identify and analyse selected Google tools used by Polish cultural institutions for marketing communication and to assess the suitability of such tools.
Journal: Zarządzanie w kulturze
- Issue Year: 19/2018
- Issue No: 2
- Page Range: 137-150
- Page Count: 14
- Language: Polish