La pratique des réseaux sociaux par les diffuseurs télé : un nouvel espace de liberté pour le téléspectateur et de gestion des audiences pour l’émetteur
Social Networks Practices by TV Broadcasters: A New Freedom for the Viewer and an Audience Management Tool for the Broadcaster
Author(s): Patrizia Spina, Maxence ViallonSubject(s): Communication studies, Management and complex organizations, Marketing / Advertising, ICT Information and Communications Technologies
Published by: ESSACHESS
Keywords: Social networks; broadcasters; Facebook; YouTube; Twitter; digital media; interactivity; audience; fragmentation; advertising;
Summary/Abstract: This article studies the evolution from digital TV to social TV, being the TV that uses social networks as a mean to communicate with the audience. More precisely, we study the role of social TV as a social catalyst (Aldo Grasso, 2009) or of ceremony TV (Dayan Daniel 2000), as well as its capacity to establish a bidirectional communication channel.
Journal: ESSACHESS - Journal for Communication Studies
- Issue Year: IX/2016
- Issue No: 02
- Page Range: 101-112
- Page Count: 12
- Language: French
