Contemporary Determinants of Sustainable Consumption
Contemporary Determinants of Sustainable Consumption

Summary/Abstract: At the time of growing social awareness, the operation of modern enterprises amounts to a range of pro-social and pro-ecological activities. Such an attitude, connected with the implementation of the principles of sustainable development, results from the fact that the present-day consumer is the one making decisions with consideration of the principles of sustainable development, being aware of the consequences of their own decisions, in other words, the responsible consumer. Therefore, it is important to examine both theoretical and practical aspects of sustainable consumption with reference to the sustainable attitude of both the consumer and the entrepreneur. In the paper, there has been used the available domestic and foreign literature in the field of sustainable consumption, with a particular emphasis on responsibility in purchasing decisions, supported by the conducted survey.

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