Building Ecological Organisational Culture in the Modern Enterprise – the Case of Henkel
Building Ecological Organisational Culture in the Modern Enterprise – the Case of Henkel

Summary/Abstract: Background. Changes taking place in the environment of contemporary enterprises cause that, undeniably, an increasing role in achieving success is played by running a business activity in a way which is environmentally friendly. Nowadays, more and more enterprises in their activities realise the idea of sustainable development, (in common with organisational culture), assuming the activity for the benefit of the protection and the improvement of the surrounding natural environment with simultaneous realisation of social and economic goals. Research aims. The main research aim is to present the influence of ecological awareness in common with organisational culture on the growth effectiveness and prestige of a studied company. Methodology. The key part of the paper consists of a case study of Henkel in Poland, as an example of an ecologically responsible organisation. The paper also includes a scientific literature review. Key findings. In accordance with the assumptions, the ecological awareness brought about fame and recognition to the company for the pro-ecological activity, as well as many awards. Additionally, Henkel transformed its offices into environmentally-friendly offices. The main results show that being “eco” brings profits. The article is an introduction to further study of the given problem and it makes comparisons with other environmentally conscious companies.

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